Consumer Goods Executive
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25+ years of vision, best practices leadership, change management and new approaches that infuse energy and innovation into growth driven companies. Proven record of building revenue, profit, market share and value for premium and luxury brands. Versatile and creative in developing multi-dimensional strategies that differentiate and influence consumer behaviors. Consistent record of leadership by example, management through consensus, business process improvement and effective team building. * Unique combination of business savvy, strategic planning, decision-making and P&L management in launching new business concepts, turning around under-performing operations, and accelerating performance in mature sectors. * Build and lead high-performance, customer/market focused product development, brand management and marketing teams that have achieved product innovation, competitive displacement and brand leadership. * Conceive/launch “first to marketing” and “best in class” initiatives across the mass merchant retail, commercial/business, eCommerce and specialty market sectors. * Apply the classical marketing fundamentals of product development, packaging, pricing, placement and promotions to bring to market high-value, fast-moving consumer goods, as well as premium brands and one-of-a-kind products. * Succeed in establishing key relationships and maintaining strong presence across the big box, mass merchant, commercial/professional other market channels/classes of trade.
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