Director, Digital Marketing and Acquisition
For over a decade, Candystand.com has been regarded as the web's premier ad-supported online gaming destination. Having pioneered and mastered the "Advergame," Candystand.com creates custom branded gaming solutions for many Fortune 500 Companies. Candystand.com is owned by Funtank LLC in New York City.
Digital Marketing professional with 16 years of experience in a variety of media channels and disciplines. Proven track record of managing multi-million dollar budgets and launching successful marketing initiatives and partnerships. Executed successful business development programs while managing a talented team of media buyers and online marketers. Experience implementing Direct Response and Branding Campaigns, user experience optimization, and customer re-engagement initiatives. Digital Experience: Display, Email, Programmatic, Addressable TV, Affiliate Marketing, Social Media, SEM/SEO, Digital Video, Data-Driven Attribution, Mobile App UASpeaking Engagements:- MediaPost Brand Marketer Insiders Summit, March 2017; "How Publishers Clearing House Leverages Their First Party Data To Acquire, Re-Engage And To Optimize Media Spend"- Conversion Conference, May 2016; "How PCH Wins Big with Paid Advertising"
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