Faiza Hammad Email Address

Product Marketing

Paper Source, Inc. ( www.paper-source.com ), based in Chicago, Illinois, is a leading multi-channel marketer of a wide selection of unique paper products in distinctive colors and formats. The company sells specialty paper, invitations, stationery, envelopes, greeting cards, albums, crafting tools and gifts through twenty-one company-owned retail stores located in seven states and the District of Columbia. The company also has a direct-to-consumer business (Internet and catalog), and a wholesale business with over 1,000 accounts. The company's proprietary paper sheets, envelopes and accessories are offered in a unique palette, with colors developed by and exclusively manufactured for Paper Source.

Technology management professional with expertise in the eCommerce, mobile and computer software space. Developed customer-centric technology solutions; identified segmentation, targeting and positioning strategies for sustainable differentiation; led cross-functional teams to execute marketing programs with measurable revenue impact. Significant emerging mobile market experience. Specialties: Product requirements definition, leading cross-functional teams, marketing strategy (segmentation and positioning), quantitative and qualitative market research, market sizing, competitive analysis, financial analysis, business case and product roadmap definition. Strong execution skills to drive products from concept to launch.