Some informations about Dr. Rachel Butts:
Marketing Director, Growth Intelligence and Strategy at Owens Corning
Dr. is based in Detroit.
Maximizing customer profitability through analytics for Fortune 500s. 17 years experience in analytics, market research, and actionable insight. Specialties: Profit Growth Strategy, Customer Engagement & Loyalty Programs, Consumer Behavior, Demography, Survey Methodology, Statistical Analysis, Prescriptive Analytics, Predictive Consumer Behavior Modeling, Customer & Former Customer Analytics, Data Warehousing, Segmentation & Targeting, Competitive Intelligence/Analysis, Program/Promotion Evaluation, Market Research, Data Mining, Digital Marketing Leadership.

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