Carl Baca Email Address

Director of Strategic Marketing, Roofing and Asphalt

Owens Corning has solutions for your building & remodeling needs. Browse through roofing products, insulation, shingles, asphalt, composites solutions, basement finishing & acoustic systems. Specialties: Residential and Commercial Building Materials, Glass Fiber Reinforcements and Engineered Materials for Composite Systems

Carl is a seasoned Marketing professional with an established track record of creating sound business and marketing strategies across multiple industries. In addition, he also has extensive experience building execution and commercialization plans that deliver business results. As a marketing and business strategy consultant with Zyman Group, Carl delivered successful engagements with B2C clients in the beverage (Coca-Cola, Miller Brewing Co. and Evian) and food manufacturing (ConAgra Retail, Deli and Food Ingredients business units) industries. He also delivered successful solutions with B2B clients in technology (Dell Computers and EDS) and packaging (Alcoa). Solutions were delivered in the areas of brand value propositions and messaging, market activation, packaging innovation, organizational capabilities and results measurement / scorecards. While at Coca-Cola, Carl held director level marketing positions for over five years in channel / customer marketing and product marketing. Prior to this, he worked in the advertising industry for Leo Burnett Co. developing communication strategies and messaging across the mediums of TV, radio, outdoor, promotions and direct mail in addition to power tool and accessory sales with Black & Decker. Finally, Carl earned an MBA in Marketing from the Kelley School of Business at Indiana University. Specialties: Marketing and business strategy development and plan execution. Channel and customer marketing Communication strategy and mesaging