Kathleen Kelley Email Address

Market Shaping and Development Manager

Ortho Clinical Diagnostics is a global leader of in vitro diagnostics serving the global clinical laboratory and immunohematology communities. Across hospitals, hospital networks, blood banks, and labs in more than 120 countries, Ortho's high-quality products and services enable health care professionals to make better-informed treatment decisions. For the immunohematology community, Ortho's blood typing products help ensure every patient receives blood that is safe, the right type and the right unit. Ortho brings sophisticated testing technologies, automation, information management and interpretation tools to clinical laboratories around the world to help them run more efficiently and effectively and improve patient care. Ortho's purpose is to improve and save lives with diagnostics, and it does that by reimagining what's possible. This is what has defined Ortho for more than 75 years, and it's what drives Ortho forward.

Experienced global and US pharmaceutical brand marketer for primary care and specialty products. Created core global strategy and communication plan for a blockbuster brand. Implementing reinvigoration plan for an orphan disease product including enhanced patient hub services to support patient access. Expertise in analyzing market and scientific data to inform brand strategy, with the creativity to develop integrated marketing campaigns for HCPs and patients. Deliver growth across product lifecycle: Led launch of several indications expanding into new patient segments and disease areas. Collaborate with product development team including clinical, regulatory and health outcomes to develop plans to support approvals and reimbursement. Successfully lead cross functional teams to achieve business results. Experience includes : Global Marketing, Product Management, Product Launch, Lifecycle Management Brand Strategy: Product positioning, segmenting and targeting Advertising: Branding, messaging, launch and multi-channel campaigns for HCPs and patients Product Access and developing value propositions, payer messaging Patient Access including hub services and co-pay programs Market research