Vice President and Chief Marketing Officer
Omaha Steaks Internationals develop mobile applications for the iPad and iPhone users. They provide information about their products
Having a fierce desire to learn and grow, it’s no wonder I have a passion for helping others do the same. There’s truly nothing more rewarding than helping someone discover their own path and achieve their full potential. That same insatiable curiosity has excited and helped me grow during my journey. High-level summary: > An innovative, data-driven senior marketing executive with success building brand awareness and response through traditional and digital media at both national and local levels >Informed by sophisticated models, testing, customer insights, and experience, a skilled decision maker with ability to quickly pivot based on learnings, environment, and business growth vs. profit operating objectives >An enthusiastic, cross-functional leader and coach committed to team development and delivering results and remarkable internal and external experiences Specialties: Multi-channel marketing including catalog, print, digital, social media, content and influencer; data-driven life cycle marketing; customer acquisition (CAC) and Lifetime Value (LTV) measurement and application; multi-touch and incremental attribution; business and website analytics; P&L management; planning and budgeting, board of director (BOD) meeting participation; branding; strong presentation skills; identifying talent and building effective teams
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