David Markle Email Address

Director of Product Management and UX

Omaha Steaks Internationals develop mobile applications for the iPad and iPhone users. They provide information about their products

I am a product management and eCommerce marketing professional with a passion for technology, scientific method, and data insights. I have 15+ years of experience designing innovative online experiences to improve the way customers learn, share and shop. Focused on understanding the customer, listening to the voice of the customer, and including the customer in product design processes. I believe in building small, testing frequently, analyzing the data, learning fast, iterating quickly and recognizing value sooner.Specialties:-Product and process management experience in the development, integration and deployment of applications.-Retail optimization, focused on creating higher conversion through site merchandising, pricing, promotion and user experience enhancements.-Core commerce platforms know-how including search, navigation, personalization, recommendations, customer reviews, business architecture and design.-Extensive background in software design, user interface design and usability testing.-Focus groups, customer feedback tools, a/b testing, and analytics.-Customer segmentation, persona development, and user story mapping.-Product portfolio management, planning, and prioritization.-Road map creation, idea management, and backlog management.-Experienced with agile SDLC processes including Scrum, Kanban and XP.-Mobile products and apps for retail on iPhone, Android, and mobile web.-Augmented reality, virtual reality, and virtual try-on applications.-Creative design strategy and implementation for online retail experiences.-Content creation, management, publishing and syndication for products and articles.-Search engine optimization, email marketing, paid search, affiliates, comparison-shopping engines and social marketing.-Direct catalog management, design, business modeling, RFM methodology and fulfillment.-Business strategy, new business unit creation, team development, and organizing for success.