Joanna Seddon Email Address

President, Global Brand Consulting

Ogilvy &amp| Mather is primarily engaged in the preparation of materials, written or spoken, which are designed to influence the general public or other groups in promoting the interests of their clients.

I am passionate about helping companies maximize the financial potential of their brand and marketing strategies. Presciant, my new venture, is dedicated to this goal. Previously, I have started up and built brand consulting businesses, at Ogilvy, Kantar and FutureBrand. I have served senior executives of B2B, B2C, B2B2C and not-for profit brands, businesses large and small, across just about every industry and geography. Key aspects of my work: Fresh approaches—I love to develop and bring to market new and more robust approaches to building brand. Making things happen—I demonstrate the link to business results which gets the right brand and marketing decisions accepted and implemented by CEOs, CFOs and Boards Proven results—Multi-year client relationships, reenergized brands and organizations, profitable marketing strategies, and the identification and realization of new sources of revenue, Thought leadership—I created the BrandZ Top 100 ranking of the world’s most valuable brands, reinvented and chair the Marketing Hall of Fame, and am the author of Brand in the Boardroom, winner of the prestigious WPP Atticus Grand Prix. Team Building—the key to everything, recruiting, motivating, mentoring and rewarding the very best talent.