Andrew Frisbie Email Address

Executive Vice President, Consumer Pricing

Novantas is the acknowledged leader in customer science and revenue strategy in the financial services industry. The firm's Management Consulting, Solutions, and Research divisions specialize in investigating and interpreting customer needs, attitudes, and behaviors in ways that help companies to refine marketing decisions, customer strategies, and sales and service activities.

Andrew leads the Product and Pricing Practice and the UK Region at Novantas, focusing on strategic and analytic issues facing product managers and Treasurers in the USA and UK. He has applied his broad experience serving national and regional banks as well as nonbank financial institutions, including the development on deposit pricing and PPNR forecasting models for banks in the U.S., Europe, and Australia. He also has experience in developing corporate and line-of-business strategy, sales force delivery, and designing retail initiatives compatible with the UK's unique conduct culture. Andrew has shared his expertise in articles, white papers, and press quotes and as a speaker at industry panels hosted by the Bank Administration Institute, AMIFIS, the Consumer Banker Association, and Federal Reserve regulator conferences.