Proven marketing leader with a track record of driving highly visible marketing and brand initiatives, across multiple platforms, that deliver increased market share and revenue. Deep experience in a broad range of marketing disciplines including both B2B sales marketing and B2C consumer marketing. Demonstrated leadership ability to oversee multifaceted marketing teams and generate substantial growth for both large corporations as well as private, rapidly growing start-ups. Results driven strategic and creative thinker with 15+ years of experience in the media and entertainment industry leading marketing efforts for top brands including ESPN, PlayStation and Sony Pictures Television.Specialities:All phases of brand development and architecture, strategic B2B outbound ad sales marketing and demand generation, B2C consumer acquisition and retention, digital marketing across online, mobile and social, product positioning and differentiation, creative direction and agency management, cross-platform media buying and planning, new business and product launches, marketing and sales departmental operations and leadership and fiscal budget management.
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