Vice President, Content Partnerships for Local Now at the Weather Channel
Nexstar Broadcasting Group, Inc. (Nexstar) is a television broadcasting company focused on the acquisition, development and operation of television stations in medium-sized markets in the United States. As of December 31, 2008, the Company owned and operated 32 stations, and provided sales or other services to an additional 18 stations that are owned by Mission Broadcasting, Inc. (Mission) and other entities. In 18 of the 29 markets that Nexstar serves, it owns, operates, programs or provides sales and other services to more than one station. The Company refers to these markets as duopoly markets. The stations that Nexstar owns, operates, programs or provides sales and other services to are in markets located in New York, Pennsylvania, Illinois, Indiana, Missouri, Texas, Louisiana, Arkansas, Alabama, Montana and Maryland.
Digital advertising sales leader with a consistent record of accurately identifying and capitalizing on multiplatform opportunities. Successful track record of growing digital advertising revenue with national, regional and direct sales teams. Experienced with managing a sales network of regional directors, local sales managers and thousands of account executives. Develops strategic plans for both digital revenue and audience growth. Well versed in commission/bonus plans that motivate multiplatform sellers and managers. Recognized expert in developing digital sales training strategies for senior managers and account executives at media outlets throughout the U.S. and Canada.
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