Dorothy Ison Email Address

Strategic Marketing Manager

Being the Director of Product Marketing at New U Life has taught me a few things: - I LOVE to create and deliver billion dollar experiences and exceed expectations. - You can't afford to not know everything about your customers. - My team is EVERYTHING. I can't do it alone. - Innovate or Die. Challenging the status quo and changing an industry has never been more fun! - Marrying Product Marketing with a Digital twist is key. Previously a Product Marketing Strategy Manager for Nu Skin in Provo, Utah. My foundation was built on achieving several multi-million dollar product launches, successful marketing campaigns, and improving growth metrics through asset creation, highly innovative materials, and communications for 150 million dollar product portfolio. Experienced in digital marketing with high conversion metrics. Brand, product, and image building is a huge passion. Roots started as an Associate Producer for Nitro Circus working in business development and marketing. Passion for media production, product marketing, event management, Korean language ability, and utilization of synergistic relationships. •10 years of successful sales and marketing experience. •Confident in verbal and written communication. •Experienced in project management and event planning. •Strong passion for entrepreneurship, branding, and strategy. •Global minded from experience living and travelling abroad; fluent in the Korean language.