Creative Director, Marketing at New Era Cap
New Era Cap Co. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years.
++Currently building a Stockholm Creative Hub serving the digital marketing and branding for a large Californian Healthcare Apparel & Skincare brand.++ A Senior Director of Creative for Brand. With many years’ leading the charge, igniting the flame, directing the work and getting in amongst the craft with in-house, in-brand creative teams. If there is a strong ideology, a story to reveal, potential to add some brand poetry and a dash of artistic elements, then that’s where I swim. A visual thinker and a lover of vivid ideas. Working with brands to uncover and then articulate what makes them unique, through campaigns, story and design. Leading teams as a multi-skilled creative. Able to identify the DNA, generate brand, product and story concepts, visual design, sound/music, film and copy. A thinker, and an ideas-advocate. Providing creative inspiration and encouragement without walls. Conceptualising , catalyzing, art-directing and leading a multitude of projects for core campaign visual marketing output, mainly within iconic fashion / streetwear / lifestyle brands, and most recently licensing, US sports and medical. With a tendency to thrive at, and preferring, organizations who have a strong central brand mission, coupled with a desire for novel blending of ideas and concepts, and where new thinking can be incubated and nurtured. Acting as the creative glue between Product and Brand, ensuring all output created is compelling, storied and that the messaging resonates. Most at ease and effective when working within a brand, utilising storied, vibrant strategies, and where deep thinking about creative solutions and possibilities are part of the culture. Energised by dreaming up new ideas, approaches and possibilities, and then exploring, creating and manifesting these with a close supporting team. - thank you.
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