Creative Director, Marketing at New Era Cap
New Era Cap Co. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years.
A Brand Creative, with many years' of experience in conceptualising, art-directing and leading a multitude of projects for all non-apparel creative visual output, mainly within fashion & lifestyle brands. I act as the creative glue between Marketing and Design, ensuring all brand output is on-message and compelling. Happiest and most effective when working within a brand, I become engrossed, thinking deeply about creative solutions and possibilities; especially if it has a storied and layered strategy. This part of my job is what energises me - the dreaming up of new ideas, approaches and possibilities, and then tabling these to a supporting team. And then creating. ___________________ so ___________________ Speak to me if, you have a basic brand strategy but need help in manifesting it creatively, or just need life breathing into it. Or perhaps you don't yet have a strategy, but you need help finding an honest and fitting approach. Contact me if, you need any creative support for your brand, or if you need a creative partner. If you need someone to act as a catalyst, or someone to suggest creative possibilities and approaches, I thrive within this process. Perhaps you have worked out the basic marketing ‘plot’ for your brand, but need someone to imbue it with the ‘story’ and work out how this can be manifested throughout your brand and across everything. I have done this for many years over countless projects. Get in touch if, you need someone who works over multiple creative disciplines and who likes solving creative problems. And, if your brand has a Creative Department that could benefit from some guidance and leadership whilst routing its output to your core brand values, I have much experience of leading Creative Teams to that end. ___________________ Thank you ___________________ Here is a selection of my work - www.somebehavior.com
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