Laurence Joslin Email Address

Brand Director, Product and Marketing EMEA

New Era Cap Co. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years.

An energetic and versatile professional with extensive experience of brand and general management roles, with specific expertise of the EMEA geography. As a focused strategic thinker, my skills have helped shape the various brands I have worked with in different positions, such as Marketing Director Nike DTC, GM Football Nike Northern Europe, Brand Director Nike Running, Marketing Director Salomon Sports and Marketing Manager Berghaus in the sports industry. An accomplished leader, focused on creating high performing teams.Passionately consumer focused, with skills in strategic Brand Product and General Management, all driven from pure consumer insights, with experience across the board. Specialties: Category and Brand Management, with specific experience across EMEA. Strategic Brand planning, Team Leadership and development.Category General Management.Extensive Marketing experience across brands and industries.Digital MarketingInfluencer MarketingProduct Development