Chris Salazar Email Address

Vice President, Commercial Marketing at Fluke Health Solutions Digital, D2C, SaaS

NETGEAR delivers innovative products to consumers, businesses and service providers. For consumers, the company makes high performance, dependable and easy to use home networking, storage and digital media products to connect people to the Internet, their content and devices.

www.chris-salazar.com Innovative marketing executive with a 18+ year proven track record of driving market expansion, increasing revenue, and elevating market awareness for Fortune 500 companies. Successful digital leader who translates strategy into tangible results across web, brand, digital media, demand generation, customer acquisition, engagement, and SaaS retention models. Highly accomplished at leading transformational change, increasing customer share of wallet, and managing high-performing teams of 45+ to increase the bottom line. Comfortable leading IT, engineering, product marketing, and product management teams to deliver exceptional user experience across all digital channels. *2x Digital Innovation Award Winner *5x E-commerce Sales Expert (growth from thousands to millions per week) *Brand Leader for Multibillion $ brands *Strategic Marketing Leader for top Fortune 500 brands worldwide Core Leadership *Strategic Advisor to Worldwide Executive Team (CFO, CMO, COO) *Digital Marketing (UI, UX, content, brand, web, email, in-app, sms) *Go-to-Market Strategy & Planning *Global Integrated Marketing Campaigns (paid, organic, thought leadership) *Install Base / Account Based Marketing (New Account Acquisition and Customer Cross-sell) *Growth Marketing for SaaS / Services *Digital Demand Creation Programs (Social, Paid, SEM, SEO) *Partner Channel Marketing *International Marketing *Thought Leadership Programs (Influencer Marketing, Social, PR, Community, Blog) *Marketing Operations and Analytics (a/b multivariate testing and optimization, Adobe, Google Analytics, Optimizely) *CRM and Lead Generation (Salesforce, Eloqua) EDUCATION: Stanford University, Stanford, CA -- 2014-2016Business Leadership and Management Santa Clara University, Santa Clara, CA -- 2003-2006 Bachelor of Science in Commerce Major: Business Marketing Honors: Accelerated Cooperative Education Program