Greg Pollack Email Address

Integrated Marketing Leadership and Relationship Development and Management and Brand Positioning and Agency Management and Public Relations

About Northcentral University: Since its founding in 1996 Northcentral University (www.ncu.edu) has pioneered a distinct approach to online Undergraduate, Graduate, and Post Graduate education that is dedicated to teaching individuals rather than classes. Combining the power of the Internet with an unparalleled faculty-mentoring program, Northcentral offers students the flexibility to cost-effectively study on their own schedule using their own individual style while receiving personalized attention from course instructors whenever it is needed. Regionally accredited by the Higher Learning Commission, the for profit, 100% online university currently serves 8,000 students worldwide, offering Bachelor, Master?s, and Doctoral degrees in the Schools of Business and Technology Management, Education, and Behavioral and Health Sciences.

Accomplished marketing leader with significant success driving innovative business strategy and change. Passion for envisioning new opportunities to transform industry and organizational growth. Develop and implement highly successful initiatives while propelling brands, positioning organizations for growth and profitability. Adept at developing strong and beneficial relationships at all levels. Examples of my achievements include: •Increased employer relationship program student starts 600% by streamlining program. •Expanded market recognition by promoting deans and faculty as experts and influencers. •Increased website visits 10% in 90 days with downloadable content plan. •Developed and implemented pilot community outreach plan, increased lead lift 160% and tripled previous conversion rate. •Created lead generation program netting 5:1 ROI; program expanded to other campuses. •Created and sold multi-year seven-figure showcase branding opportunity for B2B company in consumer venue. •Implemented culture change, improved productivity and accuracy rankings to first in nation. •Achieved $3.4M annual savings by consolidating acquired marketing departments. •Championed campaign renewing product interest, won industry excellence award. •Promoted directory business by creating leveraged media program in partnership with marquee advertisers. Specialties: Strategic Leadership, Thought Leadership, Public Relations, Relationship Development & Management, Digital Marketing, Proposals, Team Development & Leadership, Integrated Marketing, Negotiations, PPL, Advertising, Email, Brand Positioning & Strategy, Contract Negotiations, Strategic Planning, Customer-Centric Marketing, Performance Improvement, Market Intelligence, Competitive Analysis, Sponsorship Networking, SEO, SEM, P&L, Direct Response Marketing,