Director of Marketing and Engagement MRA
MRA helps member organizations thrive by creating powerful teams and successful workplaces. Founded in 1901, MRA is a not-for-profit employers association that today serves more than 4,000 employers covering more than 800,000 employees. Our members range in size from small entrepreneurs to Fortune 50 companies and reflect the diversity of industries in Illinois, Iowa, Minnesota, and Wisconsin.Organizations join MRA to gain access to expert guidance, best practices, professionally facilitated roundtables, essential tools, and dozens of business services in the areas of human resources and training.We are passionate about helping our members achieve their business goals. We offer a range of comprehensive HR services and innovative training opportunities to help build a strong workplace - saving you time, money, and minimizing risk, so you can do what you do best.
In content marketing world the buzzword seems to be storytelling. Admittedly, I'm a storyteller, too. I've made my career telling stories ... for clients, corporations, non-profits, associations and even school papers and bedtime stories. With today's over abundance of instant communication via myriad social channels, storytelling, or as it's now known as 'content,' still remains at the heart of our collective experience and what we desire. But how do you balance effective marketing communications in 140-character tweets or abbreviated sound-bite texts to allow customers to really understand your message? How do you give them something that's relevant and meaningful that they can really sink their teeth into?As an experienced marketing director and content strategist, I believe every client situation is unique and requires a balanced, nuanced approach to effectively reach the right audience and deliver the right message to get them to respond. It may require a multi-channel integrated marketing campaign using a combination of print and digital due to the way people consume content now via a variety of mediums ... from magazines, newsletters, catalogs and direct mail, to emails, tweets, blogs, posts and more.I've been fortunate for the opportunity to develop creative, successful marketing communication strategies for a variety of Fortune 100 clients using direct mail, customer loyalty programs, training materials, sales promotions, websites, email marketing, new product introductions and custom publishing for client magazines and newsletters.I love what I do and get excited about creating stories and messages that really resonate with audiences. Especially when you see the results, whether it's increased sales, Google analytics results, direct mail responses or positive magazine readership surveys. After all, who doesn't love a good story?