Head of Policy and Public Affairs
mParticle is the customer data platform for every screen. Integrate and orchestrate your entire growth stack to win in key moments of the customer journey.
Has held positions as Regional Director, Marketing Director, Brand Manager and Chief Marketing Officer. Can effectively communicate at all levels and is also a team player. Ability to adapt to new ideas, projects, roles and challenges and effectively implement a vision to fruition. From 2002 to 2006 specialized in online gaming in the US, with a strong leaning towards poker. From 2006 until 2008, began to tackle the European poker market. Managed the launch of four online poker rooms on three different poker networks, including Microgaming, Playtech and Cryptologic. Over the last seven years has had hands on involvement with all aspects of marketing including media, affiliates, PR, retention, social media marketing and SEO. Specialties: Is able to understand and enhance the technical processes needed to develop and market any product. Is able to understand and enhance the technical processes needed to develop a product and implement a ‘go to market’ strategy.