Rafael Tercarolli Email Address

Director, Digital Marketing

Morneau Shepell Inc. is a staffing and recruiting agency that provides integrated HR solutions.

Strategic and data-driven professional with diverse experience and a proven track record of building-integrated customer-centric go-to-market strategies, creating demand and enabling sales for success in almost every business vertical - My career spans 20+ years in marketing and advertising that extends across North America to Latin and South America. As an award-winning strategist who loves solving business problems with digital, I am fully experienced in helping organizations migrate digitally to a more customer-centric approach and helping brands increase and sustain their digital footprint. - A change agent who thrives in ambiguity creates a strong vision and drives improvements in sales and marketing ROI. I have led several transformations, from building and optimizing marketing teams to strengthening digital and social marketing capabilities to implementing a new MarTech stack, processes, and KPIs. Selected Brand Experience • Auto: GM, Harley Davidson, Mercedes-Benz, Renault, Volkswagen • Pharma: Takeda, Pfizer, Lilly, Shire, Procter & Gamble • Apparel: Nike, Adidas • Hospitality: Accor, Four Seasons • Finance: BMO, MasterCard, Santander, HSBC • Music: Sony, Universal, Spotify, T4F, Live Nation • Technology: Motorola, Samsung, AT&T • Retail / FMGC / Consumer: Microsoft, Bosch, Coca-Cola, FedEx, Natura, Faber Castell, Johnson & Johnson, Mattel, Canadian Tire, Kimberly Clark I am proficient in different marketing and analytical tools such as SalesForce, MS Dynamics, Pardot, Eloqua, IBM Silverpop, Omniture, Google and Adobe Analytics, Siteimprove, Hotjar, Radian6, Scup, SQL, R, SAS, Tableau and Power Bi. I have been a Google Certified Partner since 2007, Certified ABM Strategist, Certified ScrumMaster® and Six Sigma Black Belt. Specialties: Strategic Marketing Planning | Digital Transformation | Demand Generation | Digital Strategy | Social Media |Customer and User Experience | CRM Solutions | Marketing Automation | Account Based Marketing | Business Analytics| Stakeholder Alignment |Team Leadership | Coaching & Mentoring | Diversity & Inclusion