Cynthia Zey Mba Email Address

Adjunct Professor, Marketing

Montclair State University is the New Jersey university that provides the ideal combination of a suburban campus environment with the advantages of New York City-giving talented and ambitious students unparalleled access to excellent academic programs. The MFA in Studio Art resides in the University's College of the Arts which, in addition, includes more than 50 undergraduate and graduate programs in art and design, communication and media, theatre and dance and music. The MFA in Studio Art program is still accepting applications from interested students for the fall 2014-15 academic semester.

Customer driven marketing professional with expertise in planning and managing effective marketing programs (market planning, product launches, marketing communications programs). Proven product and segment marketing results in industries including telecommunications, services, industrial, chemical, and pharmaceutical packaging. • Collaborative and hands-on, creating marketing campaigns focused on driving revenue, supporting business development, heightening brand awareness, increasing lead generation, and improving client relationship development. • Expert in building programs with measureable results including increased open rates, lead conversion, and revenue contribution with decreased costs per lead. • Extensive experience with: thought leadership programs, webinars, public relations, channel partnerships, internal/external communications, literature, presentations, website development, social media, e-marketing programs and events/tradeshows. Specialties: • Marketing Strategy & Program Development • Marketing Communications • Content Strategy and Implementation • Website Development, Optimization (SEO) of Training Programs and Materials • Sales Collateral & Support • Public & Media Relations • New Product Launch • Client Relationship Development (CRM) • Brand Positioning MBA, Marketing