Cynthia Zey MBA's email

Some informations about Cynthia Zey MBA:
Adjunct Professor, Marketing at Montclair State University
Cynthia lives in Morristown, New Jersey.
Cynthia attended Baruch College
Customer driven marketing professional with expertise in planning and managing effective marketing programs (market planning, product launches, marketing communications programs). Proven product and segment marketing results in industries including telecommunications, services, industrial, chemical, and pharmaceutical packaging. • Collaborative and hands-on, creating marketing campaigns focused on driving revenue, supporting business development, heightening brand awareness, increasing lead generation, and improving client relationship development. • Expert in building programs with measureable results including increased open rates, lead conversion, and revenue contribution with decreased costs per lead. • Extensive experience with: thought leadership programs, webinars, public relations, channel partnerships, internal/external communications, literature, presentations, website development, social media, e-marketing programs and events/tradeshows. Specialties: • Marketing Strategy & Program Development • Marketing Communications • Content Strategy and Implementation • Website Development, Optimization (SEO) of Training Programs and Materials • Sales Collateral & Support • Public & Media Relations • New Product Launch • Client Relationship Development (CRM) • Brand Positioning MBA, Marketing

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