Bob Keppel Email Address

Executive Group Publisher

Money Map Press LLC is a publishing company which provides Investing, Stock market, Trading, Finance, stocks.

Innovative Consumer Marketing Leader with a track record of generating high-profit performance and managing strategic assignments for industry leaders and brands recognized worldwide. Extensive experience establishing targeted marketing programs for customer acquisition and customer retention as well as bringing new strategies to life. Highly regarded for identifying priorities, developing actionable business plans and aligning teams to produce impressive results. Specialties: E-Commerce, Customer Acquisition, Customer Retention, Online Marketing, Marketing Strategy, P&L Management, Multi-Channel Marketing, Direct Marketing, International MarketingIn Vice-President and Director of Marketing roles throughout his career, Bob has maximized customer acquisition programs. At AOL, targeted promotion strategies tripled response rates while more than doubling new member volume. Paid search revenue at Day-Timer increased 25% accompanied by a 10% decrease in ad spend and 5x growth in Affiliate programs. Developing customer-focused retention marketing programs has also been a key focus. Allowing customers to schedule their own shipments at HCI created 10% increases in retention rates. A new segmentation approach, featuring customized offers and content, drove a 17% increase in annual revenue per customer along with a 20% decrease in attrition. Business lines under his leadership consistently produce excellent P&L result including the launch of a $20mm Spanish language books business for Rodale, record levels of profit with HCI and profit margin growth at Day-Timer.