Senior Director of Demand Generation, Operations and Analytics
Mitratech is an established solution provider with a leadership position in Knowledge Processing applications, infrastructure, and know-how. The company has been in business for fifteen years, and has over 200 clients, representing almost every major Industry Group in both the public and private sector. The key to Mitratech's success is an absolute focus on creating and maintaining value with clients through the timely delivery of new technology solutions, the cultivation and application of domain expertise, and outstanding service.
Senior marketing technologist and demand generation professional with over 11 years experience at medium and large B2B technology companies. I have led teams of outstanding marketers as well as managed award winning individual projects. Motivated and tenacious, I am a self starter who loves brainstorming strategies for accelerating organizations towards greater efficiency and effectiveness. Unabashed geek for marketing technology and a healthy sales and marketing handshake. With a background in the arts, I am an effective communicator and thrive at translating small details to the bigger picture. Sharing new ideas and persuading stakeholders are welcomed challenges and I take great pride in working in team environments where we can rely on each other for encouragement and idea cultivation. I bring a positive attitude and creative spirit with me wherever I go. Marketing Expertise: • Demand Generation & Marketing Technology • Lead Management, Scoring & Qualification • Integrated Marketing Strategies • Campaign & Content Frameworks • Content Strategy & Audits • Governance & Driving Business Alignment • Marketing Performance Management • SEO/SEM Best Practices • Applying Industry-Proven Frameworks (ex: Sirius Decisions, CEB) Core Competencies: • Building Successful Teams • Highly Effective Problem-Solver • Strong Critical Thinking Habits • Compelling Storytelling and Communication • Driving for Operational Excellence • Technology and Business Acumen • Engaging Trainer and Presenter Technology Skills: • Expert in all Microsoft Office and Google Office applications, pivot table junkie • Proficient in Eloqua/Marketo MAPs and Salesforce/Oracle CRMs • Additional: Google Analytics, Adobe SiteCatalyst, Wordpress, Asana, Jive, TrackMaven, GetSmartContent
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