Partner, Chief Brand Officer
MGA Entertainment Inc. is an Entertainment company which manufactures lines of proprietary and licensed products including toys and games, dolls, consumer electronics and sporting goods.
Marketing, Merchandising, Entertainment Executive, GM with MBA and 18+ years expertise in Kids & Family brand positioning, category management, consumer activation, and product development. Proven track record building new business, online, offline, and finding growth potential in mature business. Successful managing and growing high performance teams, direct and cross-functional. Recipient of Linkage 2019 Global Women in Leadership Impact Award. * Categories: Hardlines, Softlines and Accessories including Home, Apparel, Toys * Consumer Segments: Prenatal, Infant, Preschool, Juvenile Kids (Girls & Boys), Tween, Juniors, Adult / Mom * Channels: Retail, Catalog, e-Commerce, Off Price, Vertical & Wholesale Manufacturing, Licensing * 360- Campaign Activations including creative strategy: TVC, Print, Digital, Radio, Influencers, Social, YouTube, PR, Paid & Earned, Events, Packaging, E-commerce and Retail
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