Alex Hudson Email Address

Executive Editor

Metro, the urban national newspaper, is promoting its new user generated portal (UGC) MEview with a full colour national cover wrap around its paper and page peel on www.metro.co.uk on the 5th March, with creative by its ad agency VCCP. The four page cover wrap, sponsored by Coors Light which is also sponsoring the MEview platform, shows traditional iconic city landmarks, such as cabs and buses, on a road typical of any UK city, with a flying saucer emanating from the sky, a deep sea diver and a giant octopus exiting through manhole covers, and a devil in the back of a taxi. The images are framed by a MEview branded 'video player' border complete with start and volume controls. The inference being that any one can participate and upload content, however bizarre, onto the www.meview.co.uk site. The simple copy summarises one of the key benefits for MEview users and adds a sense of urgency. 'Extraordinary clips can now earn your cash online.

The chairman of Google said I was responsible for changing how TV was watched. A head of a marketing agency told me I was 'scary creative and innovative'. I took that as a compliment. I help run 'the fastest growing news site in the UK' and lead a team of over 100 people in four continents, leading with editorial content, product, video, social and SEO strategy alongside get my hands dirty in day-to-day commissioning, writing and production. I've also been listed as the most influential person in AI in the UK. I've been in teams who've won three Sony Golds (Radio Academy Awards) nominated for two British Media Awards and been awarded Website Of The Year. I write columns and features, shoot/edit/commission/present video content and run experiments in both forms and types of new content, in text, in video, in images, in FB Live or in Snapchat/Instagram stories. I'm also innovating in AI strategy and how to use it in the media industry in a meaningful and useful way. If someone offers me a coffee or a glass of wine/pint of beer, I'll say yes 99% of the time. All conversations about pretty much anything is welcome.