Rebecca Reid Email Address

Metro, the urban national newspaper, is promoting its new user generated portal (UGC) MEview with a full colour national cover wrap around its paper and page peel on www.metro.co.uk on the 5th March, with creative by its ad agency VCCP. The four page cover wrap, sponsored by Coors Light which is also sponsoring the MEview platform, shows traditional iconic city landmarks, such as cabs and buses, on a road typical of any UK city, with a flying saucer emanating from the sky, a deep sea diver and a giant octopus exiting through manhole covers, and a devil in the back of a taxi. The images are framed by a MEview branded 'video player' border complete with start and volume controls. The inference being that any one can participate and upload content, however bizarre, onto the www.meview.co.uk site. The simple copy summarises one of the key benefits for MEview users and adds a sense of urgency. 'Extraordinary clips can now earn your cash online.