Daniel Mackrell Email Address

Work Experience Local News Guardian

Metro, the urban national newspaper, is promoting its new user generated portal (UGC) MEview with a full colour national cover wrap around its paper and page peel on www.metro.co.uk on the 5th March, with creative by its ad agency VCCP. The four page cover wrap, sponsored by Coors Light which is also sponsoring the MEview platform, shows traditional iconic city landmarks, such as cabs and buses, on a road typical of any UK city, with a flying saucer emanating from the sky, a deep sea diver and a giant octopus exiting through manhole covers, and a devil in the back of a taxi. The images are framed by a MEview branded 'video player' border complete with start and volume controls. The inference being that any one can participate and upload content, however bizarre, onto the www.meview.co.uk site. The simple copy summarises one of the key benefits for MEview users and adds a sense of urgency. 'Extraordinary clips can now earn your cash online.

Experienced SEO (search engine optimisation) specialist. I have worked on SEO strategies and campaigns for news publishers and global brands. This includes conducting keyword research, producing analytics reports and creating content plans, as well as helping to improve engagment and increasing conversions. Key competencies - - On-page and off-page SEO optimisation - Copywriting - Content planning Tools and skills: Google Analytics; Google Search Console; Ahrefs; SEMRush; HTML; CMS; Microsoft Office; Lumar; Sistrix; Key Achievements: - Helped grow daily Google search impressions by 20 million in less than 12 months, as well as increase daily clicks by 850,000. - Increased conversions and keyword rankings for various brands, and helped to identify new niche areas to target with new content and move ahead of competitors. - Produced weeklt and monthly analytical reports for senior colleagues, with feedback and suggestions to continue improving SEO strategy. - Provided advice and training to colleagues to encourage best SEO practices and develop an office-wide strategy.