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Daniel Mackrell Email Address


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Job Title

SEO Copywriter


Metro, the urban national newspaper, is promoting its new user generated portal (UGC) MEview with a full colour national cover wrap around its paper and page peel on www.metro.co.uk on the 5th March, with creative by its ad agency VCCP. The four page cover wrap, sponsored by Coors Light which is also sponsoring the MEview platform, shows traditional iconic city landmarks, such as cabs and buses, on a road typical of any UK city, with a flying saucer emanating from the sky, a deep sea diver and a giant octopus exiting through manhole covers, and a devil in the back of a taxi. The images are framed by a MEview branded 'video player' border complete with start and volume controls. The inference being that any one can participate and upload content, however bizarre, onto the www.meview.co.uk site. The simple copy summarises one of the key benefits for MEview users and adds a sense of urgency. 'Extraordinary clips can now earn your cash online.


I am a journalism graduate, skilled in multimedia with experience in producing content for news, sports and features. Placements with the BBC, the Guardian, MSN news and a variety of both print and online magazines have given me diverse skills in managing various forms of media. I have experience with a number of top organisations, producing content for a wide variety of audiences. Currently, I am the Co-Editor of www.tubechum.com, which is a news and features site dedicated to the world's most popular video-sharing network - YouTube. It averages thousands of viewers each month and maintains an active social media presence, with a constantly expanding audience.

Last University
Went to University of Winchester
Based in London, United Kingdom.

Other people working at Metro:

MetroHead of Marketing
Rebecca Reidr*****@metro.co.uk
Deborah Arthursd*****@metro.co.uk
Mark BrusSports Reporter
Emma Millse*****@metro.co.uk
JimmyFreelance Journalist
Alex HudsonDeputy Editor, Digital
Chris Rickettc*****@metro.co.uk
Angela Pearsona*****@metro.co.uk
Sean Seddons*****@metro.co.uk

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