Jenny Fernandez Email Address

Vice President Marketing, USA

Merlin Entertainments Group Ltd. is an entertainment company which located in Dorset, England.

I'm a Global brand marketer, executive coach, content creator, and keynote speaker who has worked with Fortune 500 and Global companies like Mondelez International, Kraft Foods, Merlin Entertainments, Accenture, and currently Loacker. I am also an Adjunct Professor of Marketing at Columbia Business School, Columbia School of Professional Studies and New York University. I am an entrepreneurial, resilient, and results-driven leader & coach, agile learner, and team player with a passion for marketing, strategic communications, innovation, product development, and leadership. I have a deep understanding of the consumer ecosystem and expert knowledge of consumer insights, P&L management, strategic partnerships, digital marketing, social media, and direct-to-consumer communication techniques. • 20+ years of expertise in multinational companies, planning, developing and executing strategies to drive revenue growth, brand transformation, innovation development to achieve business goals in Consumer Packaged Goods, Marketing, Sales, and Consulting. • 15+ years driving marketing, brand management, integrated marketing communications, product strategy, owning the entire innovation life cycle including agency relationships and budgets; 8+ years driving digital marketing, social media, customer journey, and Omni-channel communications. • 15+ years leading, coaching, mentoring, and developing high-potential leaders, & multidisciplinary high-performing teams in Fortune 500 and Global companies with a strong focus on accountability delivering results, and exceeding expectations. • 15+ years in Product Development & Commercialization, Strategic Marketing, and Sales. • 13+ years driving product pipeline strategy, business intelligence in the consumer packaged goods industry, 3+ years in the services industry, and 4+ years in direct-to-consumer channel. • 5+ years in Management Consulting managing process re-design in innovation, product development, and supply chain. • Bachelor's degrees in Arts (Applied Mathematics) and Engineering (Operations Research) from Columbia University, and MBA from Kellogg School of Management (Marketing, Strategy, and Entrepreneurship). • International experience: Asia Pacific (China, India, Australia, South East Asia, Korea & Japan), and the United States. • Bilingual: Fluent in English and Spanish. Instagram, Twitter & Clubhouse: @FernandezJennyM