Vanessa Diaz Email Address

Senior Marketing Manager, Northern California

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Focused and motivated marketing and communications professional with home building, retail and healthcare experience. I am a quick learner and can apply well-honed skills to new industries. My goal with all projects is to understand the big picture while successfully executing key details. Highlights: -Developed, launched and managed CRM database and marketing programs as well as integrated call center, on-time and within budget -Developed a vehicle for reporting marketing return-on-investment and impact on business goals -Brand manager for nationally recognized brand, Kathy Ireland Home -Launched new company website including creative oversight, content writing, and SEO Specialties: brand management, communications, copy writing, customer relationship management (CRM), CRM database management, event planning and management, direct marketing, direct mail, electronic marketing, client management,