Senior Director Global Brand Building Innovation
Meridian Bioscience, Inc., a life science company, develops, manufactures, sells, and distributes clinical diagnostic test kits for various infectious diseases
Brand builder who loves the thrill of innovation, entering new markets, and growing brands from scratch. And, yes, I also have substantial experience working in different geographies/markets, across different businesses, and innovating with startups. I’m an expert at target & brand equity definition, copy development, communication strategies, sales negotiation and execution.
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