Mark Josephson Email Address

Senior Vice President, Group Publisher

Meredith Corporation, a media and marketing company, engages in book publishing, television broadcasting and integrated marketing.

Accomplished sales and marketing leader combining business sense, creativity, and communication skills to elevate brand value, and drive revenue and profitability across multiple platforms. Proven track record in cultivating collaborative partnerships and emerging opportunities to drive new revenue streams. Success in curating and creating relevant content to connect advertisers with their targeted audiences across multiple media platforms. Deep understanding and passion in the development of advertising and marketing strategies, their associated media goals, and supported by the focussed determination to deliver on revenue and profit goals. Established and maintained executive-level relationships with standing clients at many major agencies and holding companies, as well as the development of new business prospects. Strong national experience and relationships with key decision makers across major categories: consumer packaged goods, food, home, pharma, retail and travel. Core competencies include: ● Strategy ● Brand marketing ● "C" suite relationships ● ROI analysis/research ● Identifying, hiring, development, and retention of high performance teams ● Influencer ● Custom client solutions ● Digital and multi-platform sales and integration ● Revenue stream and brand extension development ● Business and brand development