Gary Lancina Email Address

Senior Director Global Brand and Influencer Marketing Strategy

Headquartered in Fond du Lac, Wis., Mercury Marine is the world's leading manufacturer of recreational, commercial and government marine propulsion engines. A $2 billion division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications, empowering boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. Mercury's industry-leading brand portfolio includes Mercury and Mariner outboard engines| Mercury MerCruiser sterndrive and inboard packages| MotorGuide trolling motors| Mercury propellers| Mercury inflatable boats| Mercury SmartCraft electronics| Attwood marine parts| Land 'N Sea marine parts distribution| and Mercury and Quicksilver parts and oils.

Strategic Marketing Executive with over 24 years of diversified experience in consumer packaged goods and durables, publishing, retail, and interactive/online industries. Proven track record in revenue and profit growth achieved through brand and business development, user experience enhancement, product innovation, and improved operating efficiency. Recognized for optimizing relationships between agencies and internal teams. Inspirational leader accomplished in building teams. Adept at redefining competitive space and creating innovation stream to grow revenue. Maximizes contributions to business success from advertising, promotions, and design. Leverages solid brand marketing foundation to deliver online growth and mobile marketing solutions. Specialties: Brand & Business Development Leadership & Team Building Vision & Strategy Product Innovation New Product Development Interactive/Online Marketing Quantitative Results from Creative Endeavors Improved Operating Efficiencies