Summer Nunn Email Address

Vice President of Marketing Quick Lube Vertical

Meineke Car Care Centers , Inc. is an automotive company which offers auto repair services including, oil changes, brake repair, exhaust services & more.

Results driven marketing professional with an emphasis and digital, new customer acquisition, and loyalty/retention marketing. Passionate, strategic thinker who isn't afraid to tackle challenges by proposing and implementing creative solutions. Successful track record includes launching new digital marketing ventures, loyalty programs, as well as optimization of mature business through cutting edge techniques. Willing to dive in deep, develop talent, and push a team to be their best. Approach work with an entrepreneurial spirit and analytical focus to maximize performance and create sound strategies. Experience working with a Franchise organization and focusing marketing on a hyperlocal level to promote brand strength and drive traffic.- Customer Experience- Optimizing and managing marketing budget- Loyalty Programs- Digital Acquisitions- Strategy Development and Execution- Relationship Management- Management of Digital Tactics (SEM, SEO, Mobile/Tablet, Email, Display)- Offline Marketing Channels (Call Center Cross-Sell, Affiliates)- Leadership and Team Building- Multi-channel Operations - Internal Technology Development- Management of Website Creation- Digital A/B Split Testing - Website Conversion Optimization by Response (Calls, Web Orders, Chats)- Full Funnel Optimization through Analytics- CRM strategy (communication, loyalty/rewards, segmentation)- Mass Media promotion (TV, radio, print)- Brand positioning- Internal and external communication strategies