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Sosti Ropaitis Email Address


Job Title

Global Marketer and Strategist and Senior Vice President


Led by digital experts Michael Kassan & Wenda Harris Millard, MediaLink is a strategic advisory & business development firm driving growth for Fortune 100 & startups in media, advertising & technology.


I'm an Executive Vice President at MediaLink, (part of the UTA family) helping Fortune 100 CMOs fine-tune their marketing strategy, reimagine their agency ecosystem, and focus on change management to accelerate business transformation. I also lead MediaLink’s blockchain and NFT advisory practice focused on helping marketers, media companies, & IP owners create new avenues for fan engagement and monetization. With over 15 years of global leadership, large-scale transformation and strategic marketing experience, i have a strong history of building revenue, leading international teams, and delivering customer-centric marketing initiatives. Before MediaLink, I was the Global Director of Digital Marketing and Music for McDonald’s, where I designed and developed iconic content marketing programs in multiple countries. During my time with McDonald's, I also served as the Global Head of Marketing for global sports and entertainment properties like SXSW, the Olympics, and the FIFA World Cup. Prior to joining McDonald’s I led marketing teams for Hilton and Kraft Foods.

Last University
University of Louisville
Is based in Chicago, Illinois, United States.

Other people working at Medialink:

Michael KassanChairman and Chief Executive Officer
Jason ('Zack') HaikaraPartnership Advisor, Marketing and Business Development, Producer
Susan MurdenExperience Manager
S. Speakers*****@medialink.com
Samantha Buyniski GoldfederSenior Vice President
Mark BernsDigital and Tech Strategist, Embracing Change, Building Effective Organizations
Donna SharpAssociate Dean
Christopher Vollmerc*****@medialink.com
Devrie DemarcoPsicólogo Clínico
Kerry TwibellExecutive Vice President
Scott GoodmanSenior Vice President
Glenn BriffaChief Financial Officer Consultant
Katherine AbikarramDirector, Head of Human Resources

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