Sosti Ropaitis Email Address

Global Marketer and Strategist and Senior Vice President

Led by digital experts Michael Kassan & Wenda Harris Millard, MediaLink is a strategic advisory & business development firm driving growth for Fortune 100 & startups in media, advertising & technology.

I'm an Executive Vice President at MediaLink, (part of the UTA family) helping Fortune 100 CMOs fine-tune their marketing strategy, reimagine their agency ecosystem, and focus on change management to accelerate business transformation. I also lead MediaLink’s blockchain and NFT advisory practice focused on helping marketers, media companies, & IP owners create new avenues for fan engagement and monetization. With over 15 years of global leadership, large-scale transformation and strategic marketing experience, i have a strong history of building revenue, leading international teams, and delivering customer-centric marketing initiatives. Before MediaLink, I was the Global Director of Digital Marketing and Music for McDonald’s, where I designed and developed iconic content marketing programs in multiple countries. During my time with McDonald's, I also served as the Global Head of Marketing for global sports and entertainment properties like SXSW, the Olympics, and the FIFA World Cup. Prior to joining McDonald’s I led marketing teams for Hilton and Kraft Foods.