Chief Marketing Officer
MDVIP Inc. is a healthcare organisation which located in Boca Raton, FL.
With 16 years of digital marketing and consumer acquisition experience, I’ve overseen global marketing functions including demand generation, managed multiple company web properties, regional and field marketing, customer and partner marketing, events, analytics and ROAS modeling, and spearheading corporate rebranding. Previously responsible for +$100MM in digital marketing budget driving global lead generation and customer acquisition within the highly competitive online education space which delivered nearly $1B in top-line revenue. I now lead the consumer acquisition/digital marketing team of the largest concierge medical network in the United States. I have evolved our digital marketing approach by implementing cutting edge persona and big data modeling across our channel strategies to fuel our paid/organic channel mix, delivering consistent double-digit membership growth, now totaling +300k paid members.
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