Rita Shukhman Email Address

Head of Global Digital Marketing

MCM WORLDWIDE is a retail store that provides luxury leather goods and travel accessories.

A global marketing and media executive with over 13yrs experience in the fashion and apparel industry. Exceptional track record in elevating brand positioning and name recognition through high impact public relations, marketing and digital campaigns. A results oriented team player with a deep understanding of luxury branding and an eye for the big picture. Key expertise in driving profitability and awareness from various projects and events with immediate impact on the bottom line. Summary of qualifications: - Proven Global leader across all marketing and media mediums. Including strategy development and planning, consumer and retail initiatives and social media growth/community affairs. -Digitally savvy, with experience in digital marketing, social media, content creation, influencer outreach and media optimization (Paid and unpaid). - Successful track record of designing and executing global brand marketing and public relations campaigns including global launches, consumer product initiatives, retail store openings, publicity and social media campaigns, sponsorships, endorsements, events and brand activations. -Excellent interpersonal and management skills; comfortable leading diverse groups and heading up cross functional companywide initiatives and special projects. - Tactical global experience and an ability to adapt easily to country specific business or cultural practices.