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Rita Shukhman Email Address


Job Title

Head of Global Digital Marketing

Mcm Worldwide

MCM WORLDWIDE is a retail store that provides luxury leather goods and travel accessories.


A global marketing and media executive with over 13yrs experience in the fashion and apparel industry. Exceptional track record in elevating brand positioning and name recognition through high impact public relations, marketing and digital campaigns. A results oriented team player with a deep understanding of luxury branding and an eye for the big picture. Key expertise in driving profitability and awareness from various projects and events with immediate impact on the bottom line. Summary of qualifications: - Proven Global leader across all marketing and media mediums. Including strategy development and planning, consumer and retail initiatives and social media growth/community affairs. -Digitally savvy, with experience in digital marketing, social media, content creation, influencer outreach and media optimization (Paid and unpaid). - Successful track record of designing and executing global brand marketing and public relations campaigns including global launches, consumer product initiatives, retail store openings, publicity and social media campaigns, sponsorships, endorsements, events and brand activations. -Excellent interpersonal and management skills; comfortable leading diverse groups and heading up cross functional companywide initiatives and special projects. - Tactical global experience and an ability to adapt easily to country specific business or cultural practices.

Last University
Graduated from State University of New York at Binghamton
Is based in New York, New York.

Other people working at Mcm Worldwide:

Marina StronkinAccount Manager
Michelle KhangHead of Marketing
Yim KeenGlobal Vice President of Marketing and Communications
Lauren Mcnichols**********@mcmworldwide.com
Alicia LeveyCommunity Manager
Katie OconnellVice President of Ecommerce, North America
Cecilia Chan**********@mcmworldwide.com
Brina NashGlobal Head of Consumer Insights, Analytics and Customer Strategy
Patrick ValeoChief Executive Officer
Doris TsangChief Talent Officer
Vivienne Zeng**********@mcmworldwide.com
Erica Chan**********@mcmworldwide.com
Derek ChenChief Information Security Officer
Hosie NealGlobal Associate Director Digital Operations and Omni-channel
Jeehae KimMBA Candidate
Divine NforSenior Manager of Operations
David FilsakSenior Logistics and Customer Service Representative Wholesale
Paloma ChristoffBrand Marketing Associate
Cecilia Wang**********@mcmworldwide.com
Daniel FernandesHuman Resources Director EMEA

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