Sarah Plewe Email Address

Senior Manager User Experience, Robotics and Digital Solutions

Mercedes-Benz R&D North America develops the world's most advanced automotive technology and vehicle design with luxury and style.

Products, services and interfaces can be extremely beautiful, interesting, innovative – and useless, if the user doesn't know how to use them or doesn't love using them. My goal is to make sure that products are not only easy to use, but also provide the user with a pleasant and joyful experience before, while and after using them. By conducting user research and implementing the conclusions in Interaction and UX Design, a great usability and user experience can be achieved before those products hit the market.