Ryan Novak Email Address

Vice President Marketing Manager: Commercial and Wealth

MB Financial Bank provides customer-driven financial solutions to privately-held middle-market businesses as well as small businesses and individuals who work and live in the communities we serve. We offer a wide array of commercial and personal banking products and services, as well as trust, private client services and investments through our wealth management division. MB is also among a small number of banks working closely with leasing companies to provide debt, equity and bridge financing. MB has been helping our customers grow, manage and protect their assets for more than 90 years. Our priority is to make banking better, simpler and easier for our customers. They are able to decide when, how and where they bank through our banking centers located throughout the city and suburbs (most open seven days a week), over 600 surcharge free ATMs in our network or our other access options including Corporate InterConnect, MB Banker, Internet Banking, No-Monthly-Fee Online Bill Pay, Phone Access Line (PAL) and the Telephone Banking Center. MB Financial, Inc. also owns Union Bank, N.A. based in Oklahoma City, Oklahoma which has been serving the commercial and personal financial needs in the Metro area for over 50 years. MB Financial Bank owns LaSalle Systems Leasing, Inc., whose core business is providing flexible equipment financing and asset management solutions primarily in the technology arena. The Bank also owns Vision Investment Services, Inc. in Rosemont, Illinois, a NASD and SIPC member. Vision provides investment and wealth management services to individuals and businesses and specializes in working with financial institutions.

A data driven marketer with extensive background in B2B marketing and commercial banking. As a results focused Senior Marketing Manager I wear many hats and utilize my strong data background to work closely with numerous lines of business to create strategic marketing plans that align with our Commercial banking goals and objectives. - Agile Marketing: Product Owner, Analytics & Reporting Lead, and Test Lead - Sales Enablement: develop strong Marketing-Sales partnership to help grow revenue and new business. *2021 ANA B2 Award Winner in the Sales Enablement category. - Lead & Demand Generation: create campaigns to drive both new Marketing Qualified Leads and demand for new opportunities for our Commercial Banking sales teams. *2021 ANA B2 Award Winner in the Demand Generation category. - Salesforce Steering Committee Member: strategize concepts to drive adoption and improve reporting. Design campaigns and email journeys for prospecting and cross-selling. Featured in a Salesforce "Solve-It Story" for First Midwest's success syncing our Salesforce CRM to LinkedIn Navigator. - LinkedIn Sales Navigator: enterprise account manager. Featured in a LinkedIn customer success story, and a Forbes article, for First Midwest Bank’s success with Navigator and virtual selling. - Event Management - help run large scale Commercial client events along with industry specific Trade Shows. - PPP Steering Committee Member: communications, analytics and automation. Helped more than 11,000 businesses secure $1.8 billion in PPP funds. - KPI’s: create, track and report on to drive a results focused strategy. - Marketing lead for our expansion into Milwaukee.