Branden Morris Email Address

Director of Marketing

Pharmaceutical, biopharmaceutical, medical device and nutraceutical manufacturing professionals come together in search of solutions for their plants at Pharma EXPO.www.pharmaexpo.com Booth #W-466

I’m a marketer because I love telling stories and crafting experiences that evoke emotion and inspire action. I have been able to extend brands, launch products, and generate leads through managing the art and science of marketing. Combining a data-driven understanding of markets, a strong creative story that specifically speaks to customers' needs, and the seamless execution of multichannel strategies that deliver the message when and how our prospects are most receptive, I have helped my organizations grow sales, delight customers, and influence industries. • I develop comprehensive lead generation and nurturing campaigns, optimizing online (e-mail, search engines, social media, web seminars) and offline (direct mail, advertising, workshops, and tradeshows) tactics to meet goals. • I lead two companies through brand redevelopment exercises, resulting in values that are differentiated and defensible, with identities that reinforces the brand through all channels. • I demonstrate strong project management, having lead nine major website launches; co-managed a marketing resource management system implementation; and lead the development of two iPad apps. • I collaborate with key opinion leaders, sales forces, distributors, and internal teams in developing collateral and sales tools to help them better show and tell our story. • I develop and lead high-performance teams, creating cultures where colleagues collaborate, challenge each other, and grow together. Specialties: Advertising, analytics & reporting, branding & identity, budgeting & forecasting, campaign management, competitive analysis, e-mail marketing, event management, key opinion leader relationships, lead generation & nurturing, market research, marketing automation, marketing communications, mobile marketing, product launches, project management, public relations, sales integration, search engine marketing & optimization, social media, strategic planning, team leadership, vendor management.