Lara Alves Email Address
@mackweldon.com
Director, CRM and Retention Marketing
Mack Weldon makes great underwear, t-shirts and socks. Smart designs. Performance based fabrics. Superior functionality. We are a direct to consumer, e-commerce based business - which means no more department stores and no more malls - rejoice!
-5 years of email program management experience and cross-channel marketing for clients across multiple verticals -Experienced at providing best practice advice by identifying email marketing trends and consumer behavior that can be utilized in marketing initiatives -Successful in results analysis of campaign performance with KPIs to determine strategic changes -Skilled at managing internal collaboration across departments as well as external partnerships
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