Danielle Savin Email Address

Director, Retail Strategy Consulting

Lyons Consulting Group (LCG) is a full service IT consulting firm. We use technology as an enabler and accelerator to help our clients solve their problems and meet their goals. Founded in 2003 on the premise of focusing first and foremost on the customer, LCG experienced significant growth (over 130% CAGR) by providing customer-centric IT consulting services, building long-term relationships with our clients, and guaranteeing our work. Based in Chicago, Illinois, we have served over 50 customers, ranging in size from $2M to $14B, in over 15 states, Mexico and Canada. Our bridge logo and our tagline Connected Technology Solutions represent our customer centric approach in everything we do.

Award-winning eCommerce thought leader, driving revenue and profitability by implementing digital, direct, traditional, and brand marketing to provide companies a competitive edge. Track record includes launching start-up businesses and agencies, turning around companies by applying innovative growth strategies, and building collaborative, high performance teams. Earned Stevie Award for Best Mentor and Female Executive. High-Impact Results: •Built LYONSCG’s Digital Marketing Services & Strategy department from the ground up. •Grew online revenue from $60M for LYONSCG client in Fashion & Accessories category. •Created and implemented highly successful networking forum for LYONSCG’s client base. •Turned around stagnant digital sales for Organic Omni-channel pharmacy with award winning marketing programs. •Grew major Outdoor Retailer revenue >560%, from <$15M to $100M in four years. •Drove an additional $20M in incremental revenue by penetrating new market segment. •Turned around digital and direct marketing business in less than one year following Chapter 11. Core Competencies: •Digital Transformation •P&L Accountability •Product / Service Launch •Growth Strategies •Contract Negotiations •Competitive Analysis •Startups & Turnarounds •Product Development •B2B & B2C •Need / Gap Analysis •Project Management •Team Building & Leadership Specialties: digital marketing, leadership, consultant management, Sales Force Commerce Cloud, Sales Force Marketing Cloud, b2b, b2C, SAP Hybris, Magento, Marketo, Shopify, budgeting, digital strategy, conversion, customer relations, data analysis, digital, direct marketing, ecommerce, email, executive management, user-experience, market planning, marketing, merchandising, online marketing, conversion optimization, organizational skills, retail, sales forecasting, strategic marketing, team building, acquisition, retention, customer engagement.