Katie Begg Email Address

Global Marketing Manager Head of Marketing Oil and Gas Services

Lloyd's Register is a global engineering, technical and business services organisation providing compliance, risk and technical consultancy services.

CMktr | MCIM | DipM | DipCAM (DigitalM) An experienced Chartered marketing professional, passionate about business, focused on driving growth and dedicated to making success a reality. I build brands and create demand. I have vast experience in utilising strategic principles and the full marketing mix, ensuring development and execution of integrated activity plans to maximise exposure, educate the market and generate leads. Global energy and financial market experience extends across UK, Europe, Americas, Middle East and Asia. I've played key roles in defining new product and service offerings, before successfully bringing them to market; Have moved businesses into new regions and grown market share; Developed marketing functions and implemented processes and platforms from scratch; Helped service lines and businesses reimagine their purpose and value; Galvanised colleagues by demonstrating the value of strategy and what good marketing looks like; and continually push my team to be the best they can be and work together as a collective. I pride myself on developing campaigns and concepts based on customer insight and need, underpinned by value creation and business objectives, to facilitate brand building, customer acquisition and retention. I'm a leader and team player who builds lasting professional relationships; effectively communicating, negotiating and influencing from technical lead to director level. Specialities include: segmentation, brand positioning, re-branding, internal engagement, value proposition development, strategy development, external communications (PR, crisis comms, copy writing), digital communications and content development, thought leadership, market insight, gap analysis, planning & reporting, people management and agency management.