Michael Donnon Email Address
@lionsgate.com
Senior Vice President, Demand Marketing and User Acquisition-International
Lionsgate is a premier next generation global content leader.
Exceptional experience in highly successful, fast-paced & high-growth start-up environments. I specialize in online marketing, customer acquisition, retention strategy, management, and optimization. Throughout my career I have been fortunate to be an integral part of numerous early stage, high growth, companies that have become individual leaders in their respective verticals. Specialties: -Business Development (conceptualization, evaluation, and modeling) -Customer acquisition and channel development (Online, Offline, and Mobile) -Customer retention and email marketing -Online marketing strategy -Site/offer optimization and monetization -Performance marketing (affiliate and lead generation) -Media buying and optimization -Mobile/ App customer acquisition and monetization -Web analytics -Contract negotiation and execution -Site/creative development and optimization -Marketing technology -Business analytics -BI and data analytics
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