Alex Masters Email Address

Managing Director

Lincoln International is a global investment bank specializing in M&A, debt advisory, private capital raising, restructuring and Joint Ventures & Partnering. Learn about our services!

For the last 16 years I have been a Corporate Finance and Strategic adviser to Consumer sector companies. In the last 4 years I have also invested in 5 high growth consumer goods brands and acted as mentor, board director and adviser to a number of them. I have been primarily located on London apart from 3 years in Asia (2008-2011). I have always had a global role advising Corporates, Private Equity Houses, Owners and Family Offices in cross border and domestic deals spanning US, UK, Europe, Asia and Africa. I have been able to help clients bridge cultural issues and think flexibly about transaction structures to allow deals to conclude. During my career I have actively driven the growth of four separate teams, first working hard to grow Rothschild London Consumer team to a global team from 2001 to 2008, second relocating to Singapopre in 2008 to set up Rothschild's Asian Consumer team, third to set up, hire and lead EY's London Consumer team from 2014 to 2016 and now proud to have joined Lincoln International in October 2017 to grow its UK Consumer franchise. I have extensive experience across a broad spectrum of deal types encompassing, buyside and sellside, LBOs, sale of PE owned assets, debt and equity raising. Throughout my career I have worked on a wide range of deals sizes (from single digit $m to +$10bn) and I recognise that these often require different approaches and skillsets.