Bradley Moore Email Address

Group Technology Officer and the Ward6 Group and McCann Health Australia and Singapore

Les Mills is a fitness company that offers choreographed group fitness classes with immersive training and workouts.

An accomplished digital marketer and technologist with a proven track record in creating and implementing successful e-commerce and omnichannel strategies for major consumer and healthcare/pharmaceutical brands. Fusing data insights, digital media, technology and delivery, I excel in creating deeper and more meaningful customer engagement through an omnichannel approach, resulting in improved commercial and patient outcomes. Skilled in combining strategic technology integrations and partnerships to fully automate and activate customer journeys across physical and digital channels. Using real-time, unified data to strengthen relationships with HCPs and patients, drive timely and targeted messaging throughout their journeys, and create standout experiences in a crowded marketplace. I have extensive experience designing digital and marketing technology stack ecosystems and providing innovative omnichannel UX/CX strategies across online and offline channels, with a focus on digital transformation, omnichannel customer engagement strategy, media strategy, and the design of digital and marketing technology stack ecosystems/infrastructure, and working extensively with clients in the UK, EMEA, North America, BRIC, APAC, and SEA markets. Core competencies: - Digital transformation - Omnichannel customer experience, engagement strategy and execution - Marketing automation (AEM, HubSpot, Salesforce Marketing Cloud, and Veeva) - Digital ecosystem design and delivery - eCommerce - Brand and performance advertising - ATL and digital media planning/buying - Search engine marketing/SEM and SEO - Paid, owned, and earned media - Data-driven marketing / Adtech / Martech / CRO - Website and mobile app design & build (Adobe Experience Manager, Drupal, Sitecore and WordPress) - Website commercialisation - Audience insights, research, and segmentation - Analytical and data visualisation skills (Tableau) - Attribution modelling - Cross-functional team collaboration - Team leadership, development, and mentoring - Executive/ C-level leadership