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Jeanie Caggiano Email Address


Job Title

Executive Vice President and Executive Creative Director, Leo Burnett and Creative Lead, GroupeConnect

Leo Burnett

Leo Burnett Worldwide is a globally active advertising agency based in Chicago. Learn more about career opportunities, our work, culture and clients.


There's nothing I love more than a wicked problem. Time and time again in my career, I've gotten a super-difficult assignment--and come up with a simple, memorable, emotional, lasting solution. Helping people realize that Bank of America isn't just a bunch of brick buildings with money and bankers in suits, but the most digital, helpful, intuitive way to manage your finances on the planet? Yeah, that's my team's newest fun, launching in January 2022, and it's called "Can't Stop Banking". That Mayhem guy for Allstate? Yeah, I was behind that (Matt Miller came up with it, I made it happen). A health insurance campaign for UnitedHealthcare based on the crazy ways people actually end up in the health care system, like Dirty Dancing in your dining room and taking out the table? Yeah, that was me (and my then-partner, Amanda Butts). Casting President Palmer from "24" as the Allstate Advocate. I did that, too. I believe that before we can move people to act, we need to make them feel. That the whole range of human emotion, from belly laughs to tears, from joy to dread, is our toolbox. I believe the best ideas should be built to last years...and flex to do the biggest jobs as well as the smallest. And I believe categories like "digital" and "traditional" are dumb. There's only work that moves people and work that doesn't. I do the first kind, channel doesn't matter. I'm that person in the meetings who's always asking questions. One of my first bosses (whom I worked for two summers during college hand-coding consumer surveys about beer...and learning that a heavy beer drinker drank a case a day) said, "There are no dumb questions. Go ahead and ask, because pretty much everybody is thinking the same thing...they're just afraid to say so." So I do. You're welcome. I've been a creative and I've led businesses. I like doing both. But boy, did I ever realize how much I appreciated my account partners when I had to do their job, too. (Remind me to tell you about the time I had to do my very first negotiation--with Marvel for the rights to the Hulk. It's when I learned a successful negotiation isn't about the lowest price...it's about everyone walking away happy.)

Last University
Northwestern University
Lives in Colorado Springs.

Other people working at Leo Burnett:

Garrick BradleyDirector, Customer Orchestration Ecosystem Lead
Aaron PendletonArt Director
Katie NewmanChief Marketing Officer
Alex FullerSenior Vice President Design Director
Debbie ('Hennig') BougdanosDirector of Talent Acquisition
Lindley ParkerSenior Vice President
Monica LambertVice President, People and Culture
Anita KalhanDirector of Marketing Operations
Michael ShirleySenior Vice President
Tony BoothExecutive Vice President Creative Operations Leo Burnett
Delayne Turnerd*****@leoburnett.com
Tom BernardinChairman of Leo Burnett Worldwide and Champion of Creativity and Leader of Dynamic Business Change
Simon FairweatherSenior Vice President Creative Director and Head of Art
Gerry McavoyI Connect People, Processes, and Tools to Make Leo Burnett the World's Greatest Creator of Ideas Bar None
Georges BarsoumChief Executive Officer MENA
Emily TaylorChief Strategy Officer
Aki SpicerExecutive Vice President, Global Strategy Director
Sharde GilliamAccount Supervisor, Social
Amr DarwishManaging Director
Alisa WolfsonHuman Being
Thomas Brownt*****@leoburnett.com
Nina GomezUnit Sect
Ken ChinOne Publicis Team Samsung Leader
Tod SzewczykVice President, Director Innovation and Partnerships
Joan VivaldelliJL Adler Roofing and Sheet Metal
Billie Smithb*****@leoburnett.com
Debbie ClaySenior Talent Specialist

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