Executive Vice President and Executive Creative Director, Leo Burnett and Creative Lead, GroupeConnect
Leo Burnett Worldwide is a globally active advertising agency based in Chicago. Learn more about career opportunities, our work, culture and clients.
There's nothing I love more than a wicked problem. Time and time again in my career, I've gotten a super-difficult assignment--and come up with a simple, memorable, emotional, lasting solution. Helping people realize that Bank of America isn't just a bunch of brick buildings with money and bankers in suits, but the most digital, helpful, intuitive way to manage your finances on the planet? Yeah, that's my team's newest fun, launching in January 2022, and it's called "Can't Stop Banking". That Mayhem guy for Allstate? Yeah, I was behind that (Matt Miller came up with it, I made it happen). A health insurance campaign for UnitedHealthcare based on the crazy ways people actually end up in the health care system, like Dirty Dancing in your dining room and taking out the table? Yeah, that was me (and my then-partner, Amanda Butts). Casting President Palmer from "24" as the Allstate Advocate. I did that, too. I believe that before we can move people to act, we need to make them feel. That the whole range of human emotion, from belly laughs to tears, from joy to dread, is our toolbox. I believe the best ideas should be built to last years...and flex to do the biggest jobs as well as the smallest. And I believe categories like "digital" and "traditional" are dumb. There's only work that moves people and work that doesn't. I do the first kind, channel doesn't matter. I'm that person in the meetings who's always asking questions. One of my first bosses (whom I worked for two summers during college hand-coding consumer surveys about beer...and learning that a heavy beer drinker drank a case a day) said, "There are no dumb questions. Go ahead and ask, because pretty much everybody is thinking the same thing...they're just afraid to say so." So I do. You're welcome. I've been a creative and I've led businesses. I like doing both. But boy, did I ever realize how much I appreciated my account partners when I had to do their job, too. (Remind me to tell you about the time I had to do my very first negotiation--with Marvel for the rights to the Hulk. It's when I learned a successful negotiation isn't about the lowest price...it's about everyone walking away happy.)
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