Logo of Lendup

Sasha Orloff Email Address


Job Title

Founder and Chief Executive Officer


LendUp is a socially responsible lender that offers a safe alternative to consumers that banks and credit unions decline. The LendUp Ladder changes the dynamics of the small dollar loan: rather than being a dangerous first step into a cycle of debt, it becomes an opportunity to learn good financial behavior and to build credit through education, gamification and a transparent fee structure. LendUp is located in downtown San Francisco and backed by prominent Silicon Valley investors such as Y-Combinator, Google Ventures, Kleiner Perkins, Andreessen Horowitz, Thomvest Ventures, Bronze Investments, among others.


I spent the last 20+ years primarily focused on how major shifts in predictive analytics and data can help improve companies and communities. I am fortunate to have seen the world through the eyes of startups, multi-nationals, governments, and non-profits as an individual contributor, manager, entrepreneur, advisor and board member. I thoroughly enjoy working on ambitious ideas with high performing, low ego teammates from diverse backgrounds and experiences. In addition to my job, volunteer and board/advisory work, I have been a ... Guest Lecturer: Stanford, Princeton, Georgetown, University of California Berkeley, Hult University, and Harvard. Presenter: TEDx, World Economic Forum, Economist Disrupted, Milken Institute Global Forum, Finovate (won Best In Show), Aspen Institute, Startuponomics (Behavioral Economics Summit), SoCap, Money2020, LendIt Fintech, Marketplace, Future of Money, Underbanked / Emerge, Hope Global Forum, and at many state and federal agencies. Featured In: WSJ, NYT, FT, CNN, TechCrunch, Fast Company, Inc, Wired, Bloomberg, Fortune, Dow Jones, American Banker, SF Biz Times, and many others.

Last University
Graduated from Georgetown University - The McDonough School of Business
Based in San Francisco, California, United States.

Other people working at Lendup:

Thorsten JaeckelInvestment Banking Spring Intern
Reed KennedyHead of Information Technology
Jacob RosenbergPrincipal Software Engineer
Michelle SabaMaple Mama Ambassador
Yevgeniy FrenklakhSenior Marketing Manager, Growth
Anu ShultesChief Executive Officer
Kathleen FitzpatrickChief Technology Officer
Laurel CosterHead of Operations and Customer Support
Kimberly MorganChief Operating Officer
Joshua GoffsteinSystems Administrator and DragonLord and 12 Sided Die

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