Sasha Orloff Email Address

Founder and Chief Executive Officer

LendUp is a socially responsible lender that offers a safe alternative to consumers that banks and credit unions decline. The LendUp Ladder changes the dynamics of the small dollar loan: rather than being a dangerous first step into a cycle of debt, it becomes an opportunity to learn good financial behavior and to build credit through education, gamification and a transparent fee structure. LendUp is located in downtown San Francisco and backed by prominent Silicon Valley investors such as Y-Combinator, Google Ventures, Kleiner Perkins, Andreessen Horowitz, Thomvest Ventures, Bronze Investments, among others.

I spent the last 20+ years primarily focused on how major shifts in predictive analytics and data can help improve companies and communities. I am fortunate to have seen the world through the eyes of startups, multi-nationals, governments, and non-profits as an individual contributor, manager, entrepreneur, advisor and board member. I thoroughly enjoy working on ambitious ideas with high performing, low ego teammates from diverse backgrounds and experiences. In addition to my job, volunteer and board/advisory work, I have been a ... Guest Lecturer: Stanford, Princeton, Georgetown, University of California Berkeley, Hult University, and Harvard. Presenter: TEDx, World Economic Forum, Economist Disrupted, Milken Institute Global Forum, Finovate (won Best In Show), Aspen Institute, Startuponomics (Behavioral Economics Summit), SoCap, Money2020, LendIt Fintech, Marketplace, Future of Money, Underbanked / Emerge, Hope Global Forum, and at many state and federal agencies. Featured In: WSJ, NYT, FT, CNN, TechCrunch, Fast Company, Inc, Wired, Bloomberg, Fortune, Dow Jones, American Banker, SF Biz Times, and many others.