Manuel Villabona Email Address

Senior Digital Marketing Manager

German company specializing in microscopes and microscopy imaging equipment for medical, scientific and industrial use.

Data-driven digital marketing executive with over eight years of leading teams and managing budget's team experience. Experience on B2B and B2C markets. Motivated and engaged, successfully driving and implementing the company strategy using digital channels and tools, to support the digital transformation. Continuously learning and monitoring current trends to guide digital strategy execution. Experience in improving the marketing technology stack to support the business and regional growth plans. Collaborative and supportive to different business partners and stakeholders (sales, service, finance, legal, IT). Solid expertise in generating leads/clients from web assets. Passionate, analytical and able to independently make strategic decisions. Able to handle all data surrounding the marketing database as well as the preparation and execution data for marketing campaigns. Competences: CRM, Business Intelligence, Customer Intelligence, Segmentation, Online Consultant, Direct Marketing, SEM, Marketing automation, Web analytics, Campaign management, PMO, Project Management, Business Plan definition, KPI definition, Balanced Scorecard, Decision Support Systems, Office Application design & implementation.