Lon Nelson Email Address

Director of Sales Microscopy

German company specializing in microscopes and microscopy imaging equipment for medical, scientific and industrial use.

Sales & Marketing • Leader of Teams • Distributor Management • International Experience • Medical • Life Sciences • Industrial • Nanotechnology A seasoned and driven sales and marketing leader with more than 15 years of experience. Uses analytics and continuous improvement (kaizen) methods to drive revenue, profit, and share growth through Distribution Partners. Experience across many market verticals, including medical, life sciences, industrial and nanotechnology. Manages and aligns direct and indirect resources to win new customers and retain existing customers. Vast experience in Voice of the Customer (VOC) methods and customer relationship management (CRM) systems to optimize resources and develop unique sales and marketing strategies resulting in increased opportunity funnel. Proven marketing ability to increase lead generation and win rate through effective new product introduction and sales training. Establishes the trust and confidence needed to deliver breakthrough results in lean environments.