Mike Behan Email Address

Chief Operating Officer, College

As a holistic solution provider in the sports, music and entertainment industry, our visionary approach delivers solutions for legendary brands. Legends is led by industry veterans with an unparalleled amount of collective experience in Global Planning, Global Sales and Hospitality. We are the architects of premium sports and entertainment guest experiences. We are proud to serve our distinguished roster of sports, entertainment and attraction clients which consist of thought leaders, iconic brands and events including Yankee Stadium, AT&T Stadium, nearly 40 Live Nation venues, One World Observatory, Golden 1 Center, Manchester City FC, University of Notre Dame, Los Angeles Angels, Los Angeles Rams, Atlanta Falcons, NFL, Rose Bowl, University of Southern California, Los Angeles Memorial Coliseum, Super Bowl 50 and Indianapolis 500.

Experienced sales and marketing executive with a proven track record of assisting professional and collegiate sports organizations with developing and executing strategic plans to drive incremental capital / annual donations, ticket sales and sponsorship revenues by leveraging data and industry best practices. Oversees partnerships and client acquisition for Legends Collegiate Sports. Since 2013 Legends has partnered with Universities on over $1.25B in new and renovated Stadium / Arena projects, generating nearly $500M in Capital Gift revenue, while helping Athletic Departments to identify the next generation of donors. Areas of expertise include: * New & Renovated Stadium / Arena Projects * Revenue Generation, Retention & Analytics * Corporate Partnerships * Premium Seating & Ticket Sales * Fan / Donor Engagement * Digital Media & Content Marketing * Consulting & Best Practice Implementation